Gordon Pender is a business plan consultant who specialises in writing plans for SMEs, especially plans for raising venture capital. His work has involved preparing business plans and financial models, ‘due diligence’ and similar investment reports for fund managers and governments. He has been in business since 1985 and his plans have raised more than $20 million in capital – both equity and debt – for 15 businesses, including start-ups. Planning to Win is his first book. He lives in Sydney.